About Us
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With over 40 years of experience in the short-term insurance industry, APBCO stands as a market leader in both personal and business insurance. Our extensive experience and expertise in running successful brokerages make us the ideal partner for your succession planning needs. True to our name, the Association of Professional Broking Companies, we excel in delivering top-tier succession and acquisition solutions for insurance brokerage owners.
At APBCO, we have a proven track record of assisting short-term insurance brokerage owners with their succession plans. We offer comprehensive support that will guide you through the acquisition process.
Our approach is rooted in positive communication, ensuring that your clients understand and appreciate the rationale behind your succession decisions. We prioritize your needs and provide a supportive environment that allows you to excel throughout the process.
Let APBCO guide you through a seamless and effective succession plan, where your success and your clients' satisfaction are our top priorities.
Association of Professional Broking Companies
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APBCO Insurance Brokers, located in South Africa, offer a range of insurance solutions to a clearly defined target market, from building, car and contents insurance to specialised risk insurance and lifestyle products.
What you should know about APBCO
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Niche insurance products were specifically developed for these markets and APBCO's philosophy of individual and personalised attention started attracting an increasing number of discerning clients. Today, we assist thousands of clients all over South Africa with a range of unique and professional insurance solutions. We have a proud history that started in November 1983 when a need arose for exclusive and personalised insurance brokers to service select markets.
Over the past 40 years, APBCO grew from a family insurance broker business into a successful corporation of insurance broker companies. The professional managerial skills and insurance marketing expertise of our insurance agents have enhanced the entrepreneurial activities and knowledge of our founding members to the benefit of our clients.
Services Offered
1Welcome to APBCO: Your Trusted Partner for Insurance Brokerage Succession and Acquisition with Expert Support Throughout the Process.
At APBCO, we understand the unique challenges faced by short-term insurance brokers planning their succession. Whether you’re looking to retire, move on to new ventures, or simply ensure your business continues to thrive under new ownership, we’re here to guide you through every step of the process.
2Business Valuation: Accurate and Insightful Assessments
Understanding the true value of your insurance brokerage is crucial for a successful transition. At APBCO, we employ a comprehensive approach to business valuation. Our team leverages industry-specific metrics, historical performance data, and market trends to provide a precise and fair valuation of your brokerage. This ensures you receive the best possible return on your investment while preparing your business for sale.
3Succession Planning: Preparing for a Seamless Transition
Succession planning is more than just selling your business—it’s about ensuring a smooth transition that aligns with your goals. We work closely with you to develop a tailored succession plan that addresses your needs and the needs of your clients. We will you prepare your business for a successful handover, ensuring continuity and preserving the legacy you’ve built.
4Succession and Acquisition Services:
Navigating the acquisition process can be complex, but with APBCO, you’re never alone. We offer comprehensive acquisition solutions that cover every aspect of the transaction:
5Negotiation
Ou negotiations are done with a win- win attitude to secure the best deal for both seller and buyer, focusing on terms that align with your objectives.
6Due Diligence
Our thorough due diligence process ensures all aspects of the transaction are carefully reviewed, mitigating risks and uncovering opportunities.
7Integration
We assist with the integration process to ensure a smooth transition of your clients to the APBCO Group, maintaining business continuity and client satisfaction.
Why Choose APBCO?
✅Flexible Solutions:
We tailor the succession plan/ acquisition according to your specific needs.
✅Streamlined Process:
We simplify and streamline the entire process of selling your insurance brokerage. From initial valuation to final sale, our efficient approach minimizes stress and maximizes outcomes.
✅Confidentiality:
We are committed to maintaining the highest level of confidentiality throughout the transaction. Your privacy and the confidentiality of your business information are our top priorities.
✅Expertise:
With extensive knowledge and experience in the insurance industry, APBCO is uniquely positioned to handle the nuances of brokerage transactions. Our expertise ensures that you receive informed guidance and support tailored to the insurance sector.
Succession Stories
Wilkins Brokers
Debbie Kingsley
“With 34 years of experience in short-term insurance, operated her own FSP as a sole proprietor from September 2003 until March 31, 2024.
Succession planning discussions with APBCO began in March 2023, with a follow-up meeting in February 2024 where we delved into details. An offer was made in writing by early March 2024, and contracts were finalized, leading to the transition to the APBCO Umbrella of Brokers on April 1, 2024, under the Centurion branch.
I received a very generous offer for my business, paid in two instalments: the first within three weeks of signing the contracts, with the second expected in approximately 6-8 months. This approach is distinct from the procedures of other companies involved in similar broker book purchases.
The transition was seamless, thanks to a step-by-step approach. I received guidance, support, and assistance from APBCO Management and the APBCO staff throughout the process. I was granted six months to move and integrate the client book, and the transfer from my FSP to APBCO was completed in just five weeks. I now manage an existing portfolio since mid-June.
I cannot commend APBCO Group enough. It was the best and wisest decision to move and sell my book. APBCO also covered all financial commitments, including FIA member fees, PI cover, license fees, and compliance matters. I highly recommend APBCO and am happy to share my positive experience with anyone considering a similar transition”
Best Brokers
Rocco du Toit
“When I decided to sell our portfolio, we approached several role players in the industry with the aim to secure the best deal for our clients and ourselves. We found that this process is not easy. To find a perfect match between a secure environment for one’s clients and a fair price for your practice is practically impossible. Fortunately, this whole situation changed when we approached APBCO. They are not only sincere and could offer us a fair price for our practice they assisted us with the capital gains tax. We can highly recommend them if you want to sell or if you want to put a succession plan in place”.
Jacobsohn & Mellet Brokers
Jacobsohn & Mellet Brokers
“My brother Steyn and I reached a point where we had to part ways with our business, Jacobsohn & Mellet Insurance Brokers. Over a long period of about five years, we engaged in discussions with various brokers about the takeover and sale of our brokerage. Throughout this decision-making process, it was important to Steyn and me that our clients end up with someone who shares our values regarding client relationships. Our clients had become like family, and they were the foundation of our success as brokers. We wanted to ensure that whoever took over would uphold the same values we did. The relationships we built with our clients were forged through personal contact and hard work, leading to excellent service and strong bonds.
APBCO consistently emerged in our conversations over this extended period. The primary reason for this was the impression they made on us from our very first meeting. When the day came to decide to sell to APBCO, it turned out to be an easy choice.
From the moment the contracts were signed, the process was seamless. You often hear stories about how such decisions lead to animosity and about the deceitful nature of people out there. However, our experience with APBCO was entirely different. Instead of creating enemies, we formed friendships. The shareholders and directors of APBCO treated us with respect and absolute integrity. If faced with the same choice again, we would make the same decision without hesitation.
With sincere appreciation, I would like to acknowledge the shareholders: Jannie Prinsloo, Louis Fivaz, Kokkie Kruger, and Nicky Greyling. I also want to mention Cobus du Plessis, who was instrumental in initiating our discussions with the APBCO group. From day one, Cobus assured Steyn and me that APBCO was a group we would not be disappointed with. And indeed, it was true”.
Our business partners
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APBCO is privileged to have maintained a close business relationship with Legacy Underwriting Managers for the past 40 years. Legacy handles everything from our claims to underwriting, and together we strive to stay at the forefront of technological advancements.
APBCO also holds over 50 agency agreements, allowing us to transfer almost any business seamlessly, ensuring smooth operations.
Furthermore, we can offer more competitive solutions to your existing portfolios, adding greater value to clients during the transition process, especially in terms of product and pricing.
With the combined efforts of the APBCO and Legacy teams, we ensure that portfolio management is handled efficiently and seamlessly, with compliance at the core of everything we do.
Get In Touch!
It’s easy to schedule a session with APBCO to discuss your needs. We’re happy to travel to you or arrange a Zoom or Teams meeting to get to know each other better. All negotiations are strictly confidential, and we are happy to sign an NDA to provide you with extra peace of mind.
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Louis Fivaz
+27 83 601 8265
Director -
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